“What’s Sif Industries?” We get that one a lot. The origin of our name comes from a woman who started something but wasn’t given credit.

Thanks to the Avengers, you’ve probably heard of Thor. But the source of his power, that mighty hammer, was gotten by a wrong done to his wife, Sif. 

And that’s about all we know. In Norse mythology, Sif is the source of all the world’s abundance. But beyond her origin story, Sif’s history has been lost, her mythology overshadowed by gods who play pranks, make war, and use goddesses to clean up their messes. 

I started Sif Industries when I was 7 months pregnant with my son. I didn’t have a great idea. In fact, I had wanted to start a business for years, but I was waiting for The Big Scale – the epic idea that I just couldn’t not do.

But it came down to this: as a start-up veteran, I didn’t see a path to doing the meaningful work I wanted to do while being the partner and parent I wanted to be. Working for myself was the solution.

I saw other women struggling with the same. 43% of professional moms leave the full-time employed workforce between pregnancy and their child’s third birthday. 

And a lot of us find the solution in starting businesses. But it’s often a case of, oops, I started a business, versus something done intentionally. We freelance. We sell some stuff on Etsy. We start posting videos about making slime. 

And then we realize we don’t want to go back to a job, but aren’t sure how to make our businesses a sustainable reality. We start to do well but all of our time goes to operating stuff that we’re not good at and don’t like to do. 

And that’s where I saw the opportunity. I like to do all of that early-stage operating and finance stuff that other people see as a necessary evil. 

I made it my mission to support creative and non-managerial founders in finding that sustainable business that works for them. 

And that’s what Sif Industries is now. My team and I will help you design your business and learn how to be its CEO, with the life and the pay that you want. We’ll teach you how to do it, coach you through it, or even do some of it for you. 

You are the person who can create abundance for herself, her family, and her community. 

And you can do it by owning a business. On purpose.

Your origin story matters. I believe in you. Let’s get you growing.