Learn how to make more money in less time

What if you knew exactly what you expected to earn from your self-funded small business, and how much it would cost to get there?

Imagine with me. It’s the middle of October. You already know what you’ll earn in Q4 and in Q1 of next year. Six months from now.

You could leave behind stress and anxiety.

You could hire experienced help, in your business and your home.

You could flex your schedule for whatever you need – caregiving, self-care, virtual school, community involvement, vacation.

How would that change how you run your business?

Tell me if this sounds familiar.

You love the flexibility of owning a business, but running it has become a nightmare.

You’re always working.

You never feel like you quite have the right skills to make your vision happen. You’re too in the weeds of the day-to-day to grow.

You’re questioning whether you’re CEO material. You don’t even like to use that title.

It’s not your fault: none of us were trained for this.

School is set up to train us to be employees. MBA programs teach us to run big companies or raise venture capital and get big fast. Most business programs are designed with shareholders in mind, not business owners. Even the business press loves a big numbers story.

And as valuable as sales, marketing, and leadership programs are to your growth, they leave you without a real plan for running and growing your company to deliver on your vision.

Having a self-funded small business has some amazing benefits. You can design your work for the financial and life goals you want. You don’t answer to investors or shareholders — just your vision and goals. You can get off the hamster wheel and make work work for you.

And you can decide what to do with the profits, like paying fair wages and providing great benefits, saving for retirement, or even investing in your community or a cause you believe in as a social enterprise.

Work wasn’t working for me. So, I broke it.

In my life, I’ve been an investment banker, financial advisor, technology start-up COO. I have an MBA in strategy and entrepreneurship from Chicago Booth, one of the world’s top programs. I’ve had a lot of exciting jobs, but they required total dedication. And that wasn’t working for me.

When I was 7 months pregnant with my son, I started my own company. And with it, I brought all the habits I learned about how to be a good employee. Work a lot. Fill and justify your time. Keep 80% of your time billable. I was acting like an employee of my company.

I saw the same patterns when I started working with self-funded women founders: each had a vision, but was reluctant to call herself CEO. They were more like Head Employee. They didn’t feel confident that they could be out front and run a financially sustainable business, and felt some imposter syndrome over missing experience with accounting, finance, or operations.

There was something else I heard: “I’d feel a lot more confident if I had a class for this. Some formal training.”

But that course does not exist. There’s no start-up school or bootcamp for self-funded founders, right?

Over the last three years, as I’ve worked 1:1 with self-funded women founders, I’ve honed the tools, resources, and insider knowledge that help women break through and exceed their biggest expectations, without working nonstop (unless they want to). I’ve combined that with academic tools and concepts that actually make a difference. A little accounting and finance knowledge goes a long way, especially once you understand unit economics.

And, using my framework, you can be on your way to where you want to go in six weeks!

How does it work?

We work in groups of up to ten women. It’s just more fun when we’re in it together! We’ll share where we’re at, where we’re getting stuck, and where we’d like to go. And we’ll get rid of the garbage thoughts around where we’ve made mistakes, especially when it comes to finances.

This framework is a shortcut past the years of “lessons learned” it takes to get where you want to go as a self-funded business owner.

The CEO Confidence Course Includes:

  • A cohort capped at ten women
  • Weekly mastermind
  • 1:1 strategy session with me
  • 6 months to use my self-guided videos and workbooks
  • Tax Savings Tips
  • AMAs with my accountant & operations pro
  • My simplified forecasting tool
  • A package profitability check
  • Unit economics calculator
  • Staffing and sourcing plan
  • Validated 12-month operating budget
  • Unlimited private office hours
  • Access to power hours & membership

Valued at $27,690

The Tax Savings Tips alone pay for most of my 1:1 engagements!

The weekly self-guided portion takes 1-2 hours to complete. You can go at your own pace, although you’ll get the most out of the cohort if you stay current.

What will I learn?

I put my CEO Confidence framework into a six-week course. In a small mastermind cohort, you’ll skyrocket your knowledge and skills on the five essential areas that will drive your business growth:

  • What’s your vision? What should you be offering based on your passion?
  • Who wants to buy it? What’s your dream customer?
  • How do we build packages and offers that fulfill 1 and 2?
  • How do we assure we’ll be profitable and fund our goals? How do we de-risk and make this business a predictable machine?
  • What should we spend on people, services, technology, and support?

What you’ll learn, week by week

Week 1:

Focus on You – what’s your vision and passion? Where do you want to be a year from now? How do we use that in your business?

Week 2:

Define Your Customer – you aren’t a commodity. Competing on price or volume will not be a winning strategy. So who values what you love to do, and how do we tailor our work to that dream customer?

Week 3:

Offerings and Packages – How do we build attractive, high-value packages and products that deliver on our promise to our dream customer and fulfill our goals?

Week 4:

Revenue and Costs – here’s where you’ll learn the power of unit economics. Are you earning enough profit to make your business work? When you are, how does it change your approach?

Week 5:

Who You Need (Staffing & Sourcing) – Now that you know you can afford them, what people do you need, whether on payroll, contracted, or on an extended professional team?

Week 6:

Running Your Company (Operating Costs & Tax Savings) – know exactly what it will cost to serve that dream customer and run your business. Set up those bills on autopay because you know you can afford them. And learn to use the tax benefits of your business to your best advantage.

Plus these bonuses

  • Learn all the common tax deductions you’re missing – often worth tens of thousands per year!
  • Get aligned with your accountant – manage your relationship like a CEO and get the information and support that you need. I facilitate an AMA with my trusted accountant on why we have yucky feelings about math, money, and keeping score.
  • Cover your behind – most businesses are under-insured. Understand the value of protections you can put in place and how much they typically cost.
  • Automate and standardize – tips and tools to get your businesses running on rails from an operations specialist

Join our waitlist!

We are currently waitlisting for our next cohort of self-funded women small business owners. Be the first to know when we launch our next cohort by joining our mailing list below.

I knew some of these things, but I wasn’t using them intentionally. Now I know how to be intentional in running my business and getting results.

Nancy, leadership coach

I’m not afraid of spreadsheets anymore! For me, that’s a big win. It was insightful to see what I should charge to be profitable.

Lisa, creative agency owner

Is CEO Confidence for You?

You’re in the right place if

You’re a woman who owns a self-funded small business

You’ve been in business for at least a year

You’re doing okay but not quite where you want to be

You want to learn and grow

You’re committed to making your business work for you

You want to work more flexibly and with fewer hours while making more money

This program isn’t for you if:

You’re thinking about a business idea or just getting started

You’ve taken professional investment, or intend to do so

You aren’t willing to get a little uncomfortable

You’re looking for a get rich quick scheme

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