So you’ve set your 2020 goals. Now what? This is the season when the internet lights up with countless articles about yearly goal-setting. That’s something we started with our clients around September/October so [...]
So, finally, we reach the question I get the most often from new business owners: how should I incorporate? Once your side hustle has some customers and you know you want to stick with it, it's likely time to level up to an LLC, S-corp, or C-corp.
This week, we dug into the five steps of a sales pipeline: confirmed interest, qualifying, proposal, verbal agreement, and contract. We use a sales pipeline to understand our likely revenue for a period and plan our operations. If you finished eight grade, you have all the math you need.
This week, we’re talking about “unpaid” marketing tactics. Believe it or not, free marketing can make you go broke. All marketing will cost you something. “Free” or organic marketing activities have the cost of using your time and resources. This week, I’ll break down five highly effective sources in order of likely return on investment, or ROI.
Many women choose marketing roles over sales because sales feels icky. But as CEO, you are the head of sales for your company. And you must make your first sales, because at a new company, you are the product, the vision, and the promise.